MCM (Modern Creation Munich) is a luxury brand that was founded in 1976 and specializes in lifestyle products and accessories.

Influenced by the cultural zeitgeist and its German heritage, the brand combines classic designs with futuristic materials and innovative technologies. MCM stands for a bold, rebellious and visionary aesthetic inspired by music, art, travel and technology.

With a disruptive approach, the brand appeals to the generation of global nomads – creative dreamers, millennials and digital natives. MCM’s audience is gender-neutral, ageless and free of social norms. This unmistakable attitude and modern design make MCM a global icon for self-confidence and boundless individuality.

MCM not only offers unmistakable lifestyle accessories, but also unique fragrance creations that reflect the brand’s DNA.

The signature fragrance, MCM Eau de Parfum, is a tribute to travel and adventure: fruity raspberry and apricot meet a heart of jasmine, peony and violet, rounded off with warm woods and vanilla. MCM ULTRA brings a modern dynamic with blackcurrant, pink lady apple and floral notes, while ONYX blends the boundaries of reality and virtuality with sparkling ginger, lavender and masculine woods. MCM CRUSH transports the senses to a floral garden of rose de mai, apricot nectar and musk, while MCM DIAMOND exudes elegance and sophistication with cappuccino, lavender and sandalwood.

The iconic flacons, inspired by the legendary MCM backpack, turn every perfume into a design object and emphasize the combination of tradition and innovation. With MCM, every moment becomes a journey that celebrates the extraordinary.