World-renowned entrepreneur Khloé Kardashian launches her first signature fragrance in collaboration with Luxe Brands: XO Khloé. The global launch of XO Khloé was celebrated at the British luxury department store Harrods, followed by the launch at the exclusive US partner Ulta Beauty and since March 3, 2025, XO Khloé has been available exclusively at DOUGLAS throughout Europe.

The inspiration for this unique concept lies in Khloé herself. Her boundless zest for life, her positive spirit and her unmistakable charisma are perfectly captured in this personal creation. With its luxurious design and precious fragrance composition, XO Khloé also underlines Khloé’s personal development as an entrepreneur, sister and mother.

With its elegant bottle, modern fragrance character and inspiring message, XO Khloé stands out from traditional perfume creations. The fragrance combines luxury, emotional storytelling and the art of high-end perfumery. Khloé thus sets new standards in the world of signature fragrances.

XO Khloé is the result of a unique collaboration between two award-winning world-class perfumers – Master Perfumer Alberto Morillas and Senior Perfumer Clement Gavarry from Firmenich have jointly created this olfactory masterpiece.

The luxurious fragrance combines artisanal high-end perfumery with a modern twist. XO Khloé is an addictive and sensual floral fragrance that enchants the senses with a delicate bouquet of crystallized rose petals, a hint of praline, sexy musk and soft woods.

“Khloé is one of the most influential personalities and we are convinced that she has the ability to bring a breath of fresh air into the fragrance world,” explains Noreen Dodge, Chief Marketing and Strategy Officer of Luxe Brands. “Our goal was to capture Khloé’s vision in a fragrance that is as powerful and unique as she is. Accompanied by an inspiring campaign that will delight her fans and fragrance lovers worldwide. The support of exclusive retail partners like DOUGLAS gives the brand a perfect stage and the opportunity to offer customers an unforgettable experience.”

Tony Bajaj, CEO of Luxe Brands, adds: “At Luxe Brands, our ultimate goal is to create long-lasting, high-quality brands. With XO Khloé, we wanted to create a fragrance that would not only be of exceptional quality, but would also inspire people around the world in the long term. Khloé’s strategic thinking and commitment are evident in every detail of this launch. The demand we are already experiencing is impressive. We look forward to the launch and the continued success of the brand.”

XO KHLOÉ

XO Khloé has been available exclusively at Douglas and at douglas.de since March 03, 2025.

The range

30ml Eau de Parfum RRP – 59,00€

100ml Eau de Parfum RRP – 79,00€

ABOUT KHLOÉ KARDASHIAN

Khloé Kardashian is a respected entrepreneur and one of the most famous women on the internet. With over 300 million followers on Instagram alone, she is one of the most followed and influential social media personalities in the world thanks to her authenticity and connection with her fans.

Khloé’s entrepreneurial spirit is evident in her success as co-founder of Good American, a profitable denim fashion brand. Khloé founded the brand when she realized that there was a lack of diversity and body positivity in the fashion industry. The brand reflects her guiding principle that women need to feel good to look good. The campaigns feature women of different sizes, skin colors and personalities. Good American had the biggest denim launch in fashion history, with sales of over 1 million dollars on the day of launch. The range has since been expanded to include other ready-to-wear, activewear and swimwear.

ABOUT LUXE BRANDS

LUXE Brands, Inc. is a globally renowned beauty company that has made a name for itself by creating premium beauty and cosmetic brands that inspire consumers around the globe. With offices in New York City and Florida, the company has won numerous awards around the world with its innovative approach to design, marketing and brand building with a digital approach. The entire portfolio includes Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan and a licensing partnership with General Motors for the Hummer brand.

ABOUT E.A. COSMETICS DISTRIBUTIONS GMBH

E.A. Cosmetics Distributions GmbH specializes in the development, marketing, production and worldwide distribution of exclusive fragrances. The current brand portfolio offers a broad spectrum of classics as well as current designer and lifestyle brands. It is the owner of the Aigner Cosmetics trademark rights and licensee of the GANT and Porsche Design Fragrances brands. EACD is also responsible for the distribution of the brands Ariana Grande, Cerruti, Fable & Mane, Guy Laroche, Jean-Louis Scherer, Jennifer Lopez, MCM, Oscar de la Renta, Paloma Picasso and Playboy in Germany, Austria and Switzerland.