
The Playboy fragrances are part of a range of perfumes developed by the globally renowned Playboy brand. The brand, which was originally founded by Hugh Hefner in 1953, is primarily known for its lifestyle image. As one of the world’s best-known brands, PLAYBOY captivates fragrance lovers from all over the world. From collaborations with major fashion brands such as Marc Jacobs, Supreme and John Varvatos to world-class clubs and events, Playboy has consistently shown that the brand is culturally influential and relevant to consumers of all ages.
Over the years, PLAYBOY has expanded its product range, including a modern fragrance collection of “Playboy Fragrances”. The numerous fragrances for men and women cover a variety of scents and styles, yet the cool and modern playboy touch is never lost!
Playboy’s versatile portfolio also includes a Body Mist collection with something for every member of your squad.


There are several fragrance lines for men and women that have been launched on the market under the Playboy label. Many of them are characterized by fresh, fruity and floral notes as well as woody and oriental accents that reflect the various facets of sensuality and self-confidence.
Who says you can’t be sweet and a little naughty at the same time? That is the perfect contradiction. With Play it Sexy, you were born to be as sexy as possible. With Keep it Real you are part of a strong generation – you are simply yourself! Forget all those perfect Instagram profiles! Forget your filters and the mantra “Fake it till you make it”. Your aim is to remain genuine. With Goddess Complex you don’t stick to the rules of previous generations. You put yourself at the center of the universe – and you deserve to be there. With Golden Era, we blossom when we explore new cities, get to know other cultures and chase the sun. We live our best lives every day and float in a dreamlike state of euphoria. We pop the corks with Wham Glam. The Playboy Squad is here and we are more than ready to present you hot looks.
Step into the world of a VIP, where only the finest things are good enough. VIP, the oriental fougère fragrance, exudes the allure of an exclusive, modern lifestyle. With AM – PM, a fragrance full of intensity, it’s time to celebrate from dawn to dusk. Game Changer was created for those who are not afraid to be themselves, who are always pushing boundaries and breaking stereotypes. With My Rules, you live by your own rules. Call us the rebellious provocateurs, the bad boys, the troublemakers. We don’t care about that. We love it when all eyes are on us.
