Following the successful launch of its men’s fragrance line, American sportswear brand GANT is pleased to announce the launch of its first women’s fragrances – GANT PREPPY ROSE Eau de Parfum and GANT SUNSET CLUB Eau de Parfum. In collaboration with E.A. Cosmetics, two unique fragrances have been created inspired by the East Coast of the USA, where the brand was founded in 1949.
“We are proud to launch our first GANT women’s fragrances, heralding an exciting new chapter for the brand. Building on the success of our men’s fragrances and GANT’s timeless style, we are delighted to introduce two new fragrances that combine a sophisticated balance of freshness, sensuality and warmth while exuding confidence and effortlessness,” says Fredrik Malm, GANT’s EVP Global Commercial, Brand & Product.
GANT PREPPY ROSE is a floral-fruity fragrance inspired by the picturesque coasts of the American East Coast. Juicy pear and sparkling grapefruit are complemented by a refreshing ocean wave accord in the top note. The rich aromas of fresh rose, jasmine and neroli unfold in the heart, while soft cedarwood and sandalwood lend a warm note to the base. The result is a modern fragrance that perfectly captures the preppy vibe.
Perfumer Domitille Michalon captures GANT’s heritage and iconic coastal landscapes olfactorily. Her floral-fruity creation evokes the feeling of being by the sea and combines sparkling freshness with warm contrasts.
Top notes: Grapefruit, juicy pear, ocean wave accord
Heart notes: jasmine, rose essence, neroli
Base notes: cedarwood heart, benzoin resinoid, sandalwood
GANT SUNSET CLUB is inspired by the beauty and warmth of an East Coast sunset on the beach. The top note delights with velvety peach and tangy mandarin, while fascinating notes of rose, jasmine and gardenia unfold in the heart. The base notes combine a sensual blend of vanilla and musk and create a soft, long-lasting finish.
Perfumer Nelly Hachem-Ruiz draws on GANT’s heritage and the mesmerizing sunsets in the Hamptons. Her ambery, floral creation captures the essence of this magical moment – delicate ingredients provide warmth and sensuality.
Top notes: Pink sand accord, mandarin, velvety peach
Heart notes: Rose essence, jasmine, gardenia
Base notes: Vanilla, patchouli, musk
Perfumer Nelly Hachem-Ruiz draws on GANT’s heritage and the mesmerizing sunsets in the Hamptons. Her ambery, floral creation captures the essence of this magical moment – delicate ingredients provide warmth and sensuality.
Top notes: Pink sand accord, mandarin, velvety peach
Heart notes: Rose essence, jasmine, gardenia
Base notes: Vanilla, patchouli, musk
The new GANT SUNSET CLUB campaign shows model Rikke Nora Palsgaard-Ronne enjoying a carefree, relaxed time at the beach on the east coast. Photographer Antoine Henault translates these calm and happy moments into a vibrant and lively story where the fragrances are the model’s best companions throughout the day – PREPPY ROSE on her way from the beach to the terrace with a breathtaking view and SUNSET CLUB on the beach until sunset.
The fragrances will be available from April 1, 2025 in all GANT stores and e-com as well as at leading perfumeries and retailers in Germany, Austria and Switzerland.
GANT PREPPY ROSE / SUNSET CLUB Eau de Parfum 30ml – 59 EUR*
GANT PREPPY ROSE / SUNSET CLUB Eau de Parfum 50ml – 79 EUR*
GANT PREPPY ROSE / SUNSET CLUB Eau de Parfum 100ml – 99 EUR*
*Recommended retail price
ABOUT GANT
Founded in 1949, GANT has been inspiring the world with its iconic American East Coast style for over seven decades. From the brand’s beginnings as an innovative shirt manufacturer to revolutionary American sportswear, GANT continues to develop its distinctive look for the modern customer in 80 countries and more than 600 stores around the globe.
For more information, visit gant.com.
ABOUT E.A. Cosmetics
E.A. Cosmetics Distributions GmbH specializes in the development, marketing, production and worldwide distribution of exclusive fragrances. The current brand portfolio offers a wide range of classics as well as current designer and lifestyle brands, including Aigner and Porsche Design. E.A. Cosmetics is also responsible for the distribution of a diverse portfolio of branded fragrances, including Cerruti, MCM and Oscar de la Renta.