Founded in 1949, GANT has been inspiring the world with its iconic American East Coast style for over seven decades. From the brand’s beginnings as an innovative shirt manufacturer to revolutionary American sportswear, GANT has developed its distinctive look for the modern customer worldwide.

While GANT originally only focused on clothing, the brand has continued to develop into a lifestyle brand over the years. Since 2023, the fragrance category with exciting men’s and women’s fragrance concepts has also been part of the versatile portfolio.

Close cooperation with the Fashion House makes it possible to harmonize the concepts with the brand’s DNA and vision and to make GANT an olfactory experience for the customer.

Since the launch of the signature fragrance GANT Eau de Toilette in fall 2023, two further launches have followed: GANT IVY EDT and GANT 1949 EDT. The inspiration for the design is the iconic GANT Varsity Jacket and the unmistakable G-patch on the chest of the jacket. Each fragrance carries a link to GANT’s heritage.

Perfumer Nicolas Beaulieu was inspired by the traditions and ingredients of the American East Coast for this signature fragrance. The aromatic fougère fragrance is classic, modern and combines effortless elegance with appealing freshness.

For GANT IVY, Nicolas Beaulieu focused on college towns on the American East Coast and their ivy-covered buildings. IVY is an ambery fougère fragrance with an iconic ivy accord and woody essences.

GANT 1949 is an olfactory homage by perfumer Leonardo Lucheze to the founding year and heritage of the brand, inspired by the anniversary replica of the GANT Varsity Jacket in full leather from the 1980s. 1949 is a fusion of spicy aromas that blend with a modern leather accord and woody amber notes.

GANT launches its first women’s fragrance concept with the two fragrances GANT PREPPY ROSE Eau de Parfum and GANT SUNSET CLUB Eau de Parfum. With these unique creations, the brand is reconnecting with its roots on the east coast of the USA.

GANT PREPPY ROSE is a composition by perfumer Domitille Michalon that olfactorily captures GANT’s heritage and the iconic coastal landscapes of the American East Coast. The flowery, fruity fragrance is reminiscent of the feeling of being by the sea. A sparkling freshness of juicy pear, grapefruit and an ocean wave accord merges with a heart full of flowers and warm contrasts of cedar and sandalwood. The result is a modern fragrance that perfectly exudes the preppy vibe.

GANT SUNSET CLUB evokes the beauty and warmth of a Hamptons sunset. This ambery, floral creation by Nelly Hachem-Ruiz carries the essence of this magical moment through delicate, sensual ingredients. Velvety peach and mandarin combine with rose, jasmine and gardenia in the heart. A sensual blend of vanilla and musk create a soft, long-lasting finish.