Since its founding in 1949, GANT has shaped the iconic American Sportswear style, inspiring people around the world with its distinctive aesthetic that seamlessly blends heritage, innovation, and effortless elegance.

What began as a visionary shirtmaker has evolved into an internationally renowned lifestyle brand with global appeal. Today, the unmistakable spirit of the American East Coast is also captured in GANT’s fragrance collection, bringing the brand to life in an entirely new sensory dimension.

The men’s fragrances GANT, GANT IVY, GANT 1949, and GANT MIDNIGHT embody the unmistakable character of the American East Coast – a charismatic blend of collegiate heritage, maritime freshness, and timeless sophistication.

Their distinctive bottles are inspired by the iconic G-patch of GANT’s legendary varsity jackets, translating this signature detail into a clean and refined design statement. Coastal landscapes, classic traditions, and the region’s characteristic ingredients serve as the inspiration behind each fragrance, creating scents that exude masculine elegance with a contemporary twist.

The women’s fragrances GANT PREPPY ROSE, GANT SUNSET CLUB, and GANT BLOOM BAY capture carefree moments of happiness on the picturesque beaches of the American East Coast. 

Each fragrance is presented in an elegant bottle, enhanced by a golden plaque shaped like GANT’s softly curved signature “G.” Vibrant color combinations reflect the brand’s effortless spirit while celebrating its iconic preppy style – modern, confident, and irresistibly feminine.